Pure uses only high-quality natural ingredients which are ideal for dogs with sensitive stomachs
When an owner’s pet begins to struggle with issues such as stomach upsets, itchy skin or even recurring bladder issues, it can be a worrying and confusing time. However, there can often be a simple solution – one that starts with the dog’s diet.
Many people choose to switch dog food for one of two reasons – either a change in the dog’s health, or when the pet ages up from puppy to adult, or adult to senior. One dog owner who found that their pup had “started to develop skin, stomach and bladder problems” saw a massive change when they switched to Pure Pet Food – and now, shoppers can enjoy 40% off their first box and 15% off their next two boxes from the brand
No two dogs are alike, and Pure’s tailored meal plans take into account the dog’s age, size, breed, lifestyle and sensitivities – delivering up to two customised recipes per box. This ensures that the dog gets the exact nutrition they need to thrive, whether it’s a bouncy puppy or a more relaxed senior.
Digestive problems like sickness, loose stools or unpleasant odours are among the top reasons why owners switch food. With this in mind, Pure uses only high-quality, natural ingredients, air-dried to lock in nutrients and flavour without upsetting sensitive stomachs. With added natural fibre and prebiotic chicory root, Pure has a range of benefits for furry friends.
The brand also ensures every meal is made with real, whole ingredients and adapts recipes to avoid allergens or triggers. That means itchy skin, recurring digestive troubles or food sensitivities can be managed without compromise.
Shoppers can get money off their first and second meal plans

40% off their first box,and 15% off their next two.
Pure Pet Food
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Their tailored meal plans take into account the dog’s age, size, breed, lifestyle and sensitivities – delivering up to two customised recipes per box. This ensures that the dog gets the exact nutrition they need to thrive, whether it’s a bouncy puppy or a more relaxed senior.
When preparing the Pure meals, pet owners simply have to add water and stir to rehydrate the food and create a healthy meal for their dogs. Among the options are meals for healthy dogs, sensitive dogs and dogs with renal complaints, and flavours include chicken with garden greens and strawberry pieces, and beef and turkey with potato, peas and a dash of apple.
If this dog food isn’t for everyone, there are some alternatives to choose from such as the Multipack Wet Food for £24.99 for a 12 pack from Pooch and Mutt which includes three chicken, pumpkin and pea, three chicken and beef, three turkey and chicken and three turkey and duck meals for pets.
Another is the Purina Pro Plan Veterinary Diets Puppy & Adult HA Hypoallergenic Dry Dog Food for £54.98 for an 11kg bag from Pet Drugs Online, which is a complete dietetic pet food for the diagnosis and management of food allergies and intolerances.
Happy pet owners have shared their opinions of Pure Pet Food. One person said: “Lulu is now a different dog. We rescued Lulu from the Pro Dogs Direct charity, who were great. She came to us with a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets. We tried tablets, gels, and prescription kibble diets, and by this point, we were at our wits end. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she’s a different dog. Thank you so much for saving our dog’s life!”
Another said: “This is Diesel. For the first two years, he was a happy and healthy pup, it wasn’t until just after his 2nd birthday that he started to develop skin, stomach and bladder problems. We switched to Pure as it’s nutritious and doesn’t have any of the nasty stuff in it. We’ve realised by investing in Diesel’s health we can give him a healthy, happy life.” A third shopper wrote: “My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better!”
On Trustpilot, however, some others didn’t agree, as one person said: “Georgie is very fickle regarding her food, sometimes she seems to love Pure, but other times she won’t eat it. I often have to make it into balls which does make difference most but not all of the time, consequently quite a lot of it does get wasted.”
Another did say: “Rosie has been on Pure Food for 6 weeks now and OMG what a difference! You have given our 12 year old American bulldog a whole new lease of life, her energy levels have raised and you can tell she is feeling better in herself. Her coat is so shiny, her fur is really soft, looks like puppy fur again.”
The meals and plans are available from Pure Pet Food.