If you’re a pet lover and scroll through your social media feed every day, chances are you may have come across pets of celebrities living a luxurious life. These pets enjoy perks like high-end toys, designer clothes, even own a brand, and have become increasingly popular for their looks, lifestyle, etc. Some have evolved into global celebrities with luxury endorsements, product lines and living lives many of us would envy.
For instance, we’ve all had a glimpse of artiste Taylor Swift’s three cats — Olivia Benson, Meredith Grey, and Benjamin Button. Olivia Benson has a net worth of a whopping $97 million. The Scottish Fold earned her fortune starring alongside her owner in several music videos, has crafted her own merchandise line, and has had cameos in many big-budget ads, including for the likes of Diet Coke and Ned Sneakers.
Another pet that needs a mention here is Gunther VI, the world’s wealthiest dog, with a reported net worth of $400 million. A German Shepherd, Gunther lives an opulent life and has even been featured in a Netflix docu-series titled Gunther’s Millions. While Choupette, the Birman cat once owned by the late Karl Lagerfeld, enjoys a luxurious life under the care of a former nanny in Paris, with a reported net worth exceeding Rs 107 crore, Oprah Winfrey’s dogs are set to inherit a whopping Rs 249 crore each.
On the other hand, Jiffpom, Nala Cat, and Juniper Fox may not be celebrity-owned pets but have a huge fan following on social media.
Jiffpom, the adorable pomeranian known for his impressive feats and charming personality, has captivated the hearts of millions worldwide. Born on February 26, 2010, in Illinois, JiffPom has become a prominent figure in the world of pet influencers. With an estimated net worth of $25 million as of 2024, he ranks among the wealthiest pets globally. A pet influencer with more than 10 million followers on Instagram, Jiffpom has the ability to do a handstand, moonwalk and perform on skateboard which has been lauded all over the internet. He is known for his appearances in several movies like Adventures of Bailey: A Night in Cowtown (2013), besides a cameo in a 2016 episode of the Disney series Bizaardvark, and featuring in music videos, including American singer-songwriter Katy Perry’s 2014 music video for Dark Horse, which has over 2 billion views on YouTube. Additionally, he has appeared in commercials for CoverGirl, Target, Banana Republic, and more. He also has two Guinness World Records — one for the fastest 10 metres on hind legs (6.56 seconds) and another for the fastest 5 metres on front paws (7.76 seconds). In fact, this pom can walk slightly faster than the average walking speed of humans. Other popular Instagram pets like Doug the Pug, Grumpy Cat, and Loki the Wolfdog, Oreo, Nikki, and Millie make money as pet influencers through brand collaborations, sponsorships, and by creating their own products. These pets have garnered massive followings for their adorable antics and the entertainment they provide.
Like an adorable and playful Siamese-Tabby mix, Nala Cat has gained popularity on Instagram with over 4.5 million followers. She’s popular for her hypnotic blue eyes and cute face that has led her to be recognised by Guinness World Records as the most followed cat on Instagram in 2020, as well as being featured on the Forbes List of Top Influencers in the Pets category in 2017. Her net worth is estimated to be 8.4 million pounds, and each Instagram post she shares is estimated to be worth around 12,000 pounds.
Her entertaining videos and photos of climbing up the walls or relaxing on Apple Macbook are sure to bring a smile to your face. She also owns a successful cat food brand, Love Nala, which has cat food, supplements, and vitamins for cat health; content related to cat wellbeing, besides a whole section of brand merchandise to shop from.
Doug the Pug loves to dress up, especially during Halloween, wearing sunglasses or playing with toys. All his YouTube videos and meme marketing, making him a perfect fit for many brand collaborations like Amazon or a Super Bowl commercial. Grumpy Cat rose to fame for her perpetually grumpy expression, which made her a viral sensation and a beloved figure online, while Loki, a wolfdog mix, is known for his adventurous spirit and the beautiful scenery he explores with his owner. Apart from over 2 million fans on Instagram, you can watch this wolfdog go on a hike, swim in lakes, and play in the snow. There’s Tuna, the chiweenie (Chihuahua-Dachshund crossbreed dog) with a silly smile, while Boobie Billie is a fashionista known for influencer marketing brand campaigns.
