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We’re all familiar with the ice bucket challenge, which became a huge viral event in 2014 with the aim of raising awareness for amyotrophic lateral sclerosis, or ALS – it’s simple; you get a bucket of ice water emptied over your head, usually administered by a friend or family member.
In the decade since, there have been a few revivals, including one this year to raise money for the mental health non-profit Active Minds. But there’s been another, in which dog owners pour the water over their dogs, that’s proved popular on platforms such as TikTok.
To some people, it might seem like harmless fun, but it’s not actually a great idea. Dr Sean McCormack, head vet at Tails.com, has explained why.
“While pet-related content is hugely popular and often fun to share, suddenly pouring cold water over dogs will cause shock and unnecessary discomfort, particularly if repeated for multiple takes,” he says.
“It’s important to remember that dogs may not understand what’s happening, and most will find the experience stressful. It really baffles me that dog owners would even think to do this to their own pet dog, who loves, trusts, and looks up to them as their apparent best friend.”
It’s not only Dr McCormack who’s spoken out against the trend, either. Animal welfare charity Blue Cross has advised pet parents against taking part on social media, while even TikTok itself has reminded dog parents of the potential concerns in an AI-generated search advisory.
Why the dog ice bucket challenge is not a good idea
Dr McCormack explains:
1. Temperature regulation
Dogs regulate their temperature differently from us, and the challenge could cause a rapid drop in body temperature – dogs get cold easily sometimes. For dogs with underlying health conditions, it could even cause hypothermic shock, while young dogs, older dogs, dogs with thin or short coats, and smaller breeds may also all be more at risk.
2. Respiratory issues
When you pour water over your dog’s head, there’s a risk of them inhaling it. This could lead to aspiration pneumonia, which can be serious when not treated.
3. Panic and stress
Dogs don’t understand social media trends and can’t consent to taking part. The surprise of the cold water could be interpreted as a threat or punishment, lead to a fear of water or buckets, cause out-of-character behavior, or affect the bond between dog and human.
4. Ice cube injuries
Small ice cubes in water bowls can be great to help keep dogs cool – dogs can eat ice cubes, too – but large or broken pieces can be choking hazards, cause a slip or fall, or injure a dog’s paw pads.
And, as McCormack summarizes: “Instead of chasing viral fame at the expense of a pet’s wellbeing, owners are encouraged to prioritize the safety of their pup. There are plenty of ways to showcase pets on social media that are both entertaining and respectful of their needs.”
Why not try this as a more dog-friendly alternative? 10 frozen dog treats and ice-cream recipes to try making at home
Nylabone Chill & Chew Freezer Toy
Ideal for puppies, this chew toy is lamb/apple flavor and changes color as it freezes to show when it’s ready.View Deal
PetSafe Chilly Penguin
Fill the penguin with food, peanut butter or water and pop in the freezer to keep your dog entertained, cool and refreshed all at once.
Available in two sizes.View Deal
